Juan Juan’s vision is to empower fellow salon professionals by providing the knowledge and resources to establish themselves with an individualized perspective and approach in an ever changing competitive industry.

The J Beverly Hills mission is to offer a professional salon product concept at best reflects Juan’s desire to promote his industry, rise above the ordinary and help salons obtain their true potential both artistically and financially.

History | Before the Brand

1981 – Juan Juan arrives to the united states
1982 – Juan begins working with José Eber
1984 – Opening of Juan Juan salon in Beverly Hills
1990 – Beginning stages of product development and custom formulations for select clients


1999 – J Beverly Hills is launched with six products
2004 – Re-branding
2005 – Release of professional tool line
2008 – Introduction to men’s line
2011 – J Beverly Hills professional colour line is launched
2015 – Smooth realignment system launched