AURA Salon is a full service J Beverly Hills concept salon located in Littleton, Colorado. Concept salons are exclusive retailers of the J Beverly Hills brand offering only J Beverly Hills products and services, allowing them to receive a higher level of rewards in recognition for their commitment and focus.

AURA Salon is known for their highly talented hairstylists and a blissful, tranquil and contemporary atmosphere. Their philosophy is to inspire, inform and reflect individual beauty. They are dedicated to making you look and feel your very best!

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AURA Salon was founded on the premise that no detail is too small. Their clients expect the very best and their team is trained in premium products and techniques to ensure they surpass your expectations. Their salon and spa was designed to make certain your visit isn’t just a haircut or a colour, but an experience!

Owner Sara Hinchliffe is the name behind AURA Salon. Known as a master stylist and colourist, Sara is certified in cosmetology and has her bachelor’s degree in Business Finance. Her training and growth continues as a J Beverly Hills Colour Educator and an American Board Certified Haircolorist. She is also certified in J Beverly Hills cutting and colour academies. We had the pleasure of chatting with Sara about the amazing advantages of being a J Beverly Hills concept salon and here’s what she had to say!

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First and foremost, why did you become a stylist and how has it affected your life?

I had a love for doing hair growing up and was the go to friend for prom styles.  I hadn’t really thought about going to cosmetology school until my older sister mentioned it to me.  At the time I was in the engineering program at CSU and was lacking a passion for my studies even though I was at the top of my class.  Being a stylist has allowed me a career that allows for creativity, passion and helping others feel beautiful.  I look forward to going to work each day, which is priceless.

How did you get your start in the industry?

After finishing cosmetology school I apprenticed at a Michael of the Carlyle Salon in Littleton Colorado and had a great manager and mentor there.  I took time during my first few years as a stylist to complete a Bachelors Degree in Business Administration with the idea of one day opening my own salon. After my time at Michael of the Carlyle I spent many years booth renting at a few different salons and had the pleasure of knowing some incredible women and salon owners.

What inspires you?

I am inspired by many things and by the people that surround me everyday.  Seeing the strength, creativity, passion and love in others urges me to have those same qualities and be the best version of myself that I can be.

What are the advantages and benefits of being a J Beverly Hills concept salon?

I think the more focused you are in business the better your business can perform.  Working with one brand and one distributor allows for a closer and more complimentary relationship and investment between a salon and the brand.


How do you feel being a J Beverly Hills concept salon has affected your business?

I choose J Beverly Hills because of the quality of their products and the passion they have for the professional salon industry.  For me it was the right fit and look for my business.


What is your passion and creative drive for doing hair?

It feels good to create something beautiful and it feels even more amazing to receive gratitude from a client when your work empowers them to feel beautiful.

Why did you decide to go concept?

I think the more focused you are the easier it is to sell. Supporting one brand instead of several made the most business sense to me. When I opened AURA, the obvious brand choice was J Beverly Hills because it is a company I firmly believed in.


What services does your salon offer?

AURA is a full service salon and spa that offers hair cuts, colors, perms and smoothing treatments, hair extensions, special event styles, massage, body scrubs, wraps and treatments, facials, waxing, spray tans, Botox, manicures, pedicures, acrylic and gel polish nails, makeup lessons and applications, permanent makeup and eyelash extensions.


Which J Beverly Hills product is your favorite to use when styling?

It’s hard to choose just one.  I like to cocktail products together.  My favorite combination is probably the 5 in 1 and Glaze Me emulsified together.


What is the J Beverly Hills product no one should be without?

Tough to choose, but I love the Take Shape hairspray and think just about everyone can use it!


What advice do you have for any other salon owners who might be interested in going concept?

I think being focused on a single brand is a smart business choice and can be a successful choice if implemented correctly.

Which iconic hairstyles do you love?

The hairstyles of Audrey Hepburn, Meg Ryan and Madonna to name a few.

What was your greatest moment as a hairstylist?

When all the years of hard work, education and persistence came together to create AURA.  The Grand Opening of AURA on October 13th of 2012 will always be a great moment in my history.  Although I was urged by some to start small and see how things went, my response to them was “go big or go home.”  Opening a 7200 sq ft salon and spa with just a handful of staff was a giant step for me.  It’s been an incredible journey and I feel very fortunate for the success AURA has had and the amazing team of people I work with each day.


What is your number one hair care tip?

Keep your hair, especially your ends, moisturized and looking healthy with a good conditioner, styling products and regular hair cuts/trims.  Healthy hair is beautiful hair!



Do you have a motto for yourself that keeps you going?

Honestly, the phrase I repeat over and over to myself is “let go.”  I believe that the more we try to control things or think that we are in control the less control we actually have.  It is only by letting go that we can realize the true greatness of everything that surrounds us.  I try not to let life’s hardships and struggles get me down, instead I find a way to embrace them and let go of what I think should happen.  I’m always amazed by what follows when I do that.


If you would like more information about J Beverly Hills concept salon’s please call 800-980-0098.